Go for simplicity: the story of the campaign that marks Romania's transition to digital identity,
by Electronic Identity Card
February 4, 2026 • IQads
"We did not view the CEI as "another document", but as a real change in everyday life - the transition from "we'll see" to "resolve on the spot". This perspective guided our strategy, creativity and the way we built each message of the campaign.
"We wanted this campaign to be, above all, useful to people. The CEI is not just a new document, but a step forward towards a more efficient relationship between citizens, institutions and public services."
Roxana Necula - CEO Complete Media Group, Project Manager
National information campaign for
Electronic Identity Card
October 9, 2025 • HotNews
Public communication project developed for the Ministry of Internal Affairs, dedicated to informing and promoting the implementation of the Electronic Identity Card and digital services associated with the administrative digitalization process in Romania.
The campaign integrates complex multi-channel communication and promotion components, including TV, radio, online, cinema, social media, materials dedicated to public information and digital communication solutions adapted to different audience categories.
The project is part of the modernization and digitalization process of public services supported by European funding and aims to increase the level of information and awareness regarding the use of new digital electronic identity tools.
20 years of Complete Media Group – We complete you
December 17, 2024 • IQads
"With the completion of 20 years, came the decision to rebrand, which represents a reaffirmation of our values and mission. Over time, through the experience we have accumulated, we have naturally evolved and expanded our service offering based on demand and expertise. We want to mark this moment by redefining and updating the brand, while preserving the values that were the basis of our activity."
Roxana Necula - CEO Complete Media Group, Project Manager
People for justice. Justice for the people.
July 06, 2023 • IQads
"In short, this campaign had as its main goal the creation of a bridge between law enforcement officers and citizens, based on mutual trust and respect, so necessary in today's society. And how can you create a relationship, if not by knowing the parties that compose it? Thus, through the communication and information strategies approached, we built an entire representative picture to better and more easily understand the judicial system, but also the people in the justice system - both in terms of professional activity and personal life, with its problems and joys."
Roxana Necula - CEO Complete Media Group, Project Manager
The Romanian Police ends the series of traffic education campaigns on a sensitive note. Mercury360 signs the campaigns this time too.
April 07, 2023 • IQads
"The project plan made it possible to carry out the two campaigns near the Easter Holidays, an aspect that gave even more weight to the message. Especially because now, during the holidays, we talk about family, home, loved ones. In the two themes addressed to children and the elderly, we wanted to create an emotional moment and remind people what matters and is true. The Road Education project, carried out by the Romanian Police, was a project very dear to us due to the importance it has for all of us, as traffic participants. We appreciate the initiatives of institutions of this kind and encourage everyone in their sector to constantly develop an education component."
Roxana Necula - CEO Complete Media Group, Project Manager
You lose attention! You lose control – the message of the Romanian Police for all drivers who have other concerns while driving
December 8, 2022 • IQads
"If we look at what happens in traffic, every day, at the concerns that drivers have while behind the wheel, we will realize how necessary this road education campaign is. We need this call to reason. We need to be aware of the responsibility we have towards ourselves, our loved ones and everyone else when we drive."
Roxana Necula - CEO Complete Media Group, Project Manager
'1”-2” or 112?' and 'Leave the emergency lane free' , the Romanian Police's messages this summer
December 8, 2022 • IQads
"The campaign is a national one, with integrated communication across all ATL communication media - TV, radio, OOH and online, and the media planning strategy ensured the choice of relevant channels so that the message reaches the target audience according to the Beneficiary's requests. The overall objective of the project is to increase road safety by informing and empowering all traffic participants, so that they are aware of the dangers they are exposed to if they violate traffic rules."
Roxana Necula - CEO Complete Media Group, Project Manager
